Esports organisation Evil Geniuses has announced a new partnership with Bud Light. The partnership will see the beer brand join the team as its Official Beer, and will see the production of collaborated content using Evil Genius' players.
"Evil Geniuses is honored to welcome Bud Light into the EG family," said Michael Fudzinski, Chief Revenue Officer at Evil Geniuses. "Bud Light is renowned for their support of elite organizations across sports and entertainment, and the pairing with EG and our 21+ year history represents the latest continuation of this legacy that our fans and the community will celebrate."
The partnership will also see several of Evil Genius' players streaming on the official Bud Light Twitch channel as part of the Bud Light Streams programme. The first actually took place last night, March 7, seeing League of Legends Championship Series Jungler Dennis "Svenskeren" Johnsen kicking things off.
"Bud Light has always sought out new ways to engage sports fans and our new partnership with Evil Geniuses gives us an opportunity to further engage LCS fans," said Joe Barnes, director, Bud Light sports marketing & head of esports and gaming. "We look forward to bringing 21+ gaming fans even more unique gaming content on our Twitch channels which is perfect for both our established fanbase and for those just getting into esports."
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